Contributed by LaRue PR
Strategic Pitching
Many larger retailers have media following their every move. Often there are round ups on “best products” and “must-haves”. For example “The best products to find at Costco This Week”. If you’re a brand available at a larger retailer, ensure you have strong relationships with the reporters covering those beats.
Build brand awareness through evergreen pitching that helps drive foot traffic to your retailers. This can be done via regional and national press efforts, including collaborative initiatives touting new releases and immersive in store experiences.
When possible look to leverage timely and trending themes when pitching. If non-gated incentives and offers can be tied to these moments that can be impactful.
Bundle symbiotic products to round out the outreach to media allowing for a more multifaceted pitch driving interest to that specific retailer.
Leverage Influencer
Influencer marketing is a great way for targeted efforts specific to a retailer and location. Map out the demographic of the audience you need to meet and curate influencers in that area with a complimentary audience.
Partner for a special promotion or a creative in-store experience with CTA to drive foot traffic. If the influencer is noteworthy, you can also pitch the partnership out to the media for coverage.
Pop Ups + Events
Host an event at the retailer with a known tastemaker or offer a unique activation and pitch that event out to local media to drive attendance.
Call To Action Campaigns
Drive consumers in-store with tangible value by offering an incentive. Tools like Vizer allow brands to attach in-store promotional offers to media via links. Including an offer in media can drive consumers to take action.
LaRue is a Vizer Partner and full-service Public Relations and Affiliate Marketing agency harnessing the powers of media relations, affiliate marketing, events, and influencer and brand partnerships to deliver real, measurable ROI.
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